Swapfiets expanding in Germany — bicycle subscription available already in our region
The bicycle subscription provider Swapfiets, known for its blue front tires, is since this week also offering its services in Wolfsburg, but in our region, Frankfurt, Darmstadt, Mainz and Wiesbaden are part of the inventory. Customers of the company with Dutch roots receive their own bike for a monthly subscription fee — personal repair service included.
Bicycle subscription provider guarantees a free repair service within 48 hours
Braunschweig was one of the first cities in which Swapfiets has been available since 2018.
On average, over 1,000 Braunschweig residents and almost 60,000 cyclists in 30 cities in Germany have subscribed to a Swapfiets and use it almost every day. Not only are they healthier, faster and more flexible on the go; Rather, cycling contributes to a car-free and therefore greener and healthier city.
Swapfiets has been offering its service in Germany since 2018. There are now almost 35,000 cyclists in 21 German cities with a Swapfiets. In the last few weeks, nine more German cities have been added, topping to 30 in total.
Bike enthusiasts in Frankfurt, Darmstadt, Mainz and Wiesbaden can therefore subscribe to their own quality bike from Holland at a reasonable price. The company is currently delivering the Deluxe 7free delivery at a price of 19.50 euros per month. Anyone who can show a certificate of enrollment or a valid training certificate pays 2 euros less per month. In addition, there is a one-time setup fee of 15 euros when registering. This does not apply to customers who take out an annual subscription. In March, in addition to the Deluxe 7, the typical Swapfiets Dutch bike Original will also be available in the Swapfiets service areas of the Rhine-Main region . The e-bike Power 7 , which has already been introduced by Swapfiets in various cities, will not be available in Darmstadt, Mainz and Wiesbaden for the time being.
The clever concept of Swapfiets is very well received in times of increasing urban mobility, because a personal on-site repair service is included in the monthly subscription. Within 24 hours, the “swapper” comes to the appointment and meeting point agreed via the app or telephone and repairs the swapfiets. If it cannot be repaired within 10 minutes, it will be exchanged directly for a new Swapfiets. Hence the name Swapfiets — “swap” (the English word for ‘to exchange’) and “fiets” (Dutch for ‘bicycle’).
Over 175,000 customers
Swapfiets is the first company in the world to offer “Bicycle as a Service”. This distinguishes Swapfiets from other rental bike concepts: With Swapfiets, the bike becomes the long-term ownership of the subscriber. With a total of more than 175,000 customers at the beginning of 2020, the company is a successful model across the Dutch national borders. The subscription and any service orders that may become necessary for a repair can be managed completely online via the Swapfiets app. Swapfiets stores are to open in Frankfurt and Mainz in a few weeks. No stores of their own are currently planned for Darmstadt and Wiesbaden.
Jan Raddatz is Regional Manager of Swapfiets in the Rhine-Main area and says: “In 2019 we were able to establish ourselves very successfully in Frankfurt and see a lot of potential in the entire Rhine-Main area. That is why we are now also in Darmstadt, Mainz and Wiesbaden make a valuable contribution to the inner-city mobility mix. Many people want to ride a bike, but shy away from possible maintenance and repairs.
André Illmer, Country Manager of Swapfiets in Germany, underlines the importance of bicycles in the mobility mix: “The constant availability of their own bicycle in combination with the repair service is a good argument for our customers to simply get on the bike more often. We want our concept Ultimately, ensure that more people are enthusiastic about cycling on a daily basis, because we believe cycling is the most sensible answer to date to the increasing problems in inner-city traffic, despite all the technological miracles. “
New Swapfiets stores were built in Frankfurt and Mainz in April, which will serve as service points for quick checks or minor repairs to the Swapfiets. Interested customers can also find out about the offer over a coffee and, after briefly registering and setting up, take their bike with them. In any case, customers without a store can make use of all Swapfiets services on the Internet at www.swapfiets.de and in the Swapfiets app.
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Swapfiets is the first company in the world to offer “Bicycle as a Service”. Swapfiets provides a bike that is always working for a fixed monthly fee. The concept is very simple: every customer has their own swapfiets, including lighting, additional lock and security in the event of theft. If something breaks on the bike, a service employee from Swapfiets comes to the customer within a day to repair the bike or replace it with a working one. Customers only pay their monthly fee.
Swapfiets is currently available in the German cities as: Aachen, Berlin, Bonn, Braunschweig, Bremen, Darmstadt, Dresden, Düsseldorf, Frankfurt am Main, Freiburg, Göttingen, Halle (Saale), Hamburg, Hanover, Heidelberg, Karlsruhe, Kiel, Cologne, Leipzig, Lübeck, Mainz, Mannheim, Munich, Münster, Offenbach, Oldenburg, Osnabrück, Potsdam, Stuttgart and Wiesbaden.