The Start-up viMUM has completed the first financing round with a million amount — a seven-digit sum.
The company looks to a bright future and all parents-to-be in Germany can also be happy, since the start-up is taking a new approach to birth preparation: it offers well-founded Online courses in the so-called hybrid model for parents-to-be, i.e. courses on demand combined with personal advice.
ViMUM has now been able to win strong partners: the power women Judith Kölzer-Söding and Sunhild Theuerkauf from Lebenswerk2 and the IT professional Dirk Franke, member of Business Angels Frankfurt Rhein-Main e.V .. “The Passion and the power of the two experienced founders for what is today Time highly topical eHealth topic addressed immediately. The close cooperation with Health insurance is a real added value for everyone involved and supports the needs-based Further development. ”, Says Dirk Franke.
In addition, the founders made it BayBG (Bayerische Beteiligungsgesellschaft) to get on board. Lukas Biberacher from the BayGB explains: “The three investors are ideal partners for the company and we are delighted us to support the growth plans of viMUM with our commitment.
”The fresh Capital should be invested in additional employees, in the further development of the IT platform and the Expansion of the product range. Thus viMUM can in the strongly growing FemTech market, i.e. tech products for women, are consolidating their position as quality leaders.
Managing director Ulrike Jäger explains happily: “We want our innovative
Digital offer tailored to the needs of mothers-to-be and new parents
enter. We are therefore very pleased that we have succeeded in bringing our company together with the to put new investors on a solid financial footing and to expand the brand to be able to advance viMUM. “
The acquisition of three more new tills confirms this course. Also the
LVM health insurance and the Viactiv and Salus health insurances will be the range of courses of viMUM in their portfolio in the future and the costs for their members waved. For all parents-to-be, this means that participation in the digital Birth preparation and breastfeeding courses are free of charge for them. The course offer will be announced shortly expanded. With this, viMUM has established itself as an eHealth partner with more than a dozen well-known health insurance companies and is excellently positioned to further to embark on an ambitious growth path.
Right from the start, the start-up attached great importance to quality. That means that viMUM exclusively offers video courses by and with experts — including Midwives, gynecologists, Pediatricians, nutritionists etc. So viMUM guarantees that only secured, true, and well-founded information is passed on. In addition, viMUM also offers personal and individual advice by phone.
The idea for viMUM arose from the need and from experience the lack of midwives. The Founder Ulrike Jäger has set the goal that every pregnant woman, no matter where and how she lives, during her Pregnancy, childbirth and the first time with a baby according to their own needs should besupported.
Ulrike Jäger already succeeded in doing this in her competence center for pregnant women, which she founded and built up in 2015. The multimillion-dollar financial injection should do that ViMUM’s range can now be expanded.
The business angels of the first hour, Dr. Judith Kölzer-Söding and Sunhild Theuerkauf from Lebenswerk² explain: “With the multimedia eHealth platform for future and young parents found an answer to a social problem. We are excited how The founding team courageously seized the opportunities presented by digitization: viMUM succeeded the experience gained over many years in a midwifery competence center as to transfer analog course providers very successfully into the digital world and as innovative eHealth platform to scale. With the positioning as a provider with the highest ViMUM differentiates itself in quality standards and recommends itself as a competent partner of Health insurance companies. “
More information about the digital birth preparation and breastfeeding course and viMUM is available here: